Broken links are inevitable. As a website grows, links get changed without being redirected and you get pages. It happens. A user landing on a page is not getting the information they wanted, which can result in loss of traffic. They also waste your crawl budget. Identify broken links in the Site Audit tool and fix them.
Make a note of how many you fixed and add this to the report to let your client know. This slide goes into more detail about the SEO health of the site; focusing on the health score and number of URLs crawled. The website might have a lot more or a lot fewer pages by the time you recrawl it, which will affect the total number of issues. So it would make sense to show your client not only the difference between the current and previous month but also the full progress since you took over their website, relative to the number of existing pages of their website.
To find these graphs, go to Project history in Site Audit. Depending on your comments on the previous slides, this is here to enable you to go into more detail about aspects of SEO Health.
Here you can mention further specific SEO health tasks that have been completed for that month. And then provide the relevant graph. Next up is the backlink profile: showing the client the type of backlinks pointing at their site and the organic traffic they are driving. One of the biggest challenges of SEO is link building. The backlink overview section is a chance to communicate with clients this importance. Go to Site Explorer.
Depending on what you are focussing in on backlinks-wise, you can choose to show new and lost domains or the anchors cloud. Both of these are found in the Backlink profile overview. This slide is designed to allow you to go into further detail about your link building work done during the month.
Ahrefs overview report displays useful visual information about how the site is performing. A quick glance at the graphs shows whether SEO is driving the site in the right direction. To get these graphs, go to Site Explorer and enter domain then explore. This will show the overview report for the domain.
Take screenshots of the referring domains and pages and add into the slide. In Site Explorer , go to the organic search tab. Sorry, no copy and pasting here! To the right of the organic traffic graph is a list of countries, click one or select from the drop-down:.
What you are looking for here is sudden peaks to indicate things working well such as a blog post going viral or drop-offs to indicate that something has stopped working. Not only is it useful to show clients the organic traffic you are driving to their website, but also how this is distributed across the keywords. These graphs show the spread of organic rankings across the website pages.
They give a rounded view of how the organic keywords are performing across the site by showing:. Not only are they an essential part of search visibility, they are a good indicator of whether your online marketing strategy is working.
More specifically, you can show clients the keywords that bring in the most traffic, but at this moment might be different from those that they actually wish to rank for. By keeping them in the loop about the best performing keywords and pages, you will help your clients better understand what kind of search traffic their website gets. Leading on from the organic traffic analysis, this slide is made up of 2 screenshots from the organic search tab in Site Explorer.
Consider search engine optimization SEO , for example. Include social media. Define a strategy to achieve your goals. Describe your services. From website design to marketing and social media management , explain what you offer. Include how long you suggest it, and how much it costs. Knowing a budget ahead of time and working to fit that into your plan is crucial. Doing so clarifies mutual goals. Establish an overall timeline related to your goals and strategies.
Add timeframes and deadlines. Also, add a calendar on postings. Revise and edit as often and as much as needed. Do so until your proposal comes out as your most valuable option. Polish your design. There amount of information on the web is only going to increase over time, and being able to stand out from all that noise will remain a skill that has to be remastered as the internet evolves. SEO is not a dying industry. There are many good SEO's working in businesses, consultants, and agencies, but also a few bad ones.
The SEO or self-claimed digital marketers that know SEO that focus on tactics over strategies are often the ones that get penalized and declare SEO dead or not working. Keep us in mind next time you have marketing questions! What terms are you trying to rank for through SEO and value will ranking for those terms bring to you? By answering those two questions you can start to find the best SEO strategy for the goal you're trying to accomplish.
There is no risk to you whatsoever. Once you have signed up, you are redirected to a secure questionnaire where you can provide us with all of the information we need to get started on your maintenance.
Our developers will make a copy of your website and set it up on our development servers. We will then conduct an audit of the entire site. During the audit, we make detailed notes that will result in to-do tickets for everything that needs to be addressed on your site. We will also note unique configurations or modules that we need to remember when doing your core and module updates. Once you submit your order, you will be redirected to our client onboarding questionnaire.
Once we have received your completed questionnaire, we will contact you to set up an introductory call with your project manager to exchange credentials. Tell us about your bugs and issues. Need to update some content, create a blog post, update some files, or fix an old form? We can finish most tasks in hours. We back-up everything before we start and QA all of our changes before we give them to you for review.
It is time to get your website fixed, updated, and secured. Just pick one of our plans now and get started!
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