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She served as chair of the advertising department for 11 years before heading the graduate program in her college.

She worked as an advertising professional for 15 years before entering academe. She gained experience as a copywriter, designer, editor, fund-raiser, and magazine editor in an array of businesses, including a large department store, a publishing company, an advertising agency, a newspaper, and a Public Broadcasting System affiliate. Her research focuses on creating effective advertising messages to underrepresented groups, ethical issues, and assessment of student learning.

Wood is a marketing professor at the University of Tulsa. His background and training include degrees in engineering, journalism, business, and a dozen years working in industry. Before becoming a business professor he worked as an engineer for a Fortune firm, and helped launch and manage a successful stage production company and agency.

His research and teaching have received national and international recognition. He has taught courses at universities in Austria, India, Ireland, and Italy, has traveled across Cuba, and had the unique experience of conducting business in the former USSR. Wood enjoys developing and sharing fresh approaches to higher education, and helping students work on a variety of projects for small businesses and non-profits.

He reviews for numerous marketing conferences and journals and serves on the editorial review boards of the Journal of Marketing Education and the Journal of Business Market Management.

Author of the Needham Harper Lifestyle study as well as author of more than 60 books and articles, Dr. On-line Supplement. We're sorry! We don't recognize your username or password. Please try again. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.

You have successfully signed out and will be required to sign back in should you need to download more resources. Wells, University of Minnesota. If You're an Educator Download instructor resources Additional order info. Description For courses in introductory advertising. This package includes MyLab Marketing. Learn more about MyLab Marketing.

Effective strategies for the practical use of brand communications New - Author, Charles M. Wood, an associate professor of marketing at the Collins College of Business - University of Tulsa, brings his business and marketing insights to the 11th Edition.

New - An introductory chapter on Marketing Communications helps students understand what the professional professional areas of IMC are and how these functions work. This chapter has been grouped with advertising at the front of the text to provide more comprehensive presentation of this important topic. An increased focus on relevancy and real-world examples New and Updated - Chapter-Opening Examples and Case Studies of Award-Winning Brand Communication Campaigns illustrate basic principles and best practices, showing students how professionals design and execute effective strategies that work.



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