Rich energy logo download

Why do you doubt that? The tie-up with Haas wasn't the first time Rich Energy's name was associated with motor racing. The company first made waves in F1 circles midway through last year when the Force India team went into administration.

It claimed to have made an offer to save the team despite being almost unknown in the industry up to that point. CEO Storey was not seen to be a viable long-term owner of the team and the company's offer was dismissed, prompting the team to be placed in administration. It was duly saved from that process by a consortium led by Lance Stroll and repackaged as Racing Point, the guise it has continued with in Storey then changed his approach from owning a team to securing a title sponsorship deal with one.

He turned his attention to the Williams team during the U. Grand Prix weekend in October but then suddenly agreed a deal with Haas -- something which appeared to catch Williams as much by surprise as anyone else.

It is understood Claire Williams and several senior team members were left waiting for Storey at an Austin restaurant on the evening of the race to finalise the terms of their deal. He never showed up, and a few days later the Haas partnership was announced.

It has never been clear how much of this Haas was aware of at the time. Williams duly went on to secure Rokit as its title sponsorship for -- it is likely no coincidence Claire Williams said that partnership was based on shared values of "innovation, engineering excellence and trust. Rich Energy went on to sponsor Jordan King at the Indy King's father, Justin, joined the Rich Energy board of directors in April, a month before the race.

The American was a businessman before he was a racer, having made the bulk of his fortune through Haas Automation, his machine tool company. Since joining the F1 grid in the team had operated with red and grey colours of that company -- Haas had repeatedly made clear his main aim in F1 was to promote his company.

With Rich Energy on board, that changed his approach to the F1 team. The Haas Automation colours were dropped in favour of Rich Energy's black and gold, which is the theme of its car livery, although Haas remained the most prominent name on the car. The aloof Storey used the launch event to declare his ambition to beat energy drinks industry leader Red Bull "on and off the track.

The first sign of any trouble came a few months into the season when a British company called Whyte Bikes launched legal proceedings against Rich Energy. Whyte Bikes took Rich Energy to court, claiming the energy drink's logo was an unauthorised copy of its own stag-based logo. Storey argued Rich Energy's logo was inspired by the deer that inhabit London's Richmond Park, but to the untrained eye it looked strikingly similar to that of Whyte Bikes.

He only answered several questions when I intervened. Whyte noted that it had used its stag logo since In a statement reacting to the outcome of the legal case, Rich Energy CEO Storey was quoted as saying: "I am disappointed in the ruling and felt the material facts speak for themselves.

We are considering our legal options, including appeal, we will not allow it to become a distraction. A Haas F1 spokesman said the team was unable to comment on any possible changes to its livery at this stage.

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Perhaps then it should come as no surprise that two of the championship's elder statesmen produced standout drives. How Hamilton dominated in Qatar despite missing a key Mercedes advantage. There was simply no stopping Lewis Hamilton on Formula 1's first visit to Qatar.

The Mercedes driver eased to pole position and led every lap to secure an utterly dominant victory - even without a key Mercedes weapon in his arsenal to increase the heat on Red Bull heading into the final two races of the gripping title race. Qatar's long-term plans for a "World Cup every single year". Qatar is preparing to host the football World Cup next year, but will be thrown into the sporting spotlight this weekend as Formula 1 prepares to race in the country.

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